Gwoth Hacking

Growth hacking is new term to traditional methods of gaining exposure and acquiring customers. Also we can say its a process of engaging your customer to your site with any new mode of intraction like for example if a real state based website gives a offer to there registered users or visitors to share our brokers details to property seeker then you will get some refferal bonus if this trick drives more customers to your site and increase your conversion.This whole process you can consider Growth hacking.which has direct and visual impact on your bussiness. Instead of using traditional media such as print, radio, and television advertising, you use new media such as content marketing, search engine optimization, and social media marketing. What does “growth hacking” entail, then? In my terms growth hacking is a new way to increase your marketing effort in to conversion with out spending money but some basic techniques which it follows ? Lets see: Creating a search-based user acquisition strategy through content marketing and search engine optimization and marketing Embracing social media technologies and building a presence on platforms like Twitter and Facebook Using search to inform your product development roadmap Optimizing your websites for user experience and conversions Using cost-effective methods of advertising through in-depth analysis of analytics and extensive A/B testing Not only are the tactics above not growth hacking, but they are also nothing new — this is online marketing as we’ve known it for years.

It is not something proprietary and there are no secrets to it. SEO, SEM, SMO, SMM, content marketing, analytics, A/B testing, sales funnel/sales loop workflows and conversion optimization are fundamentals of online marketing and have been since the emergence each of these platforms. Being well-versed in online marketing and executing these strategies for growth and user acquisition is just good sense. Applying a data-driven and programmatic approach to your online marketing strategy is not new, either — pick up any book on search engine optimization, and you’ll gain some insight into how much good SEO relies on developer resources and collaboration within a company. Integrating marketing (especially search and social) into every level of your organization and using it to inform your product development roadmap and user acquisition strategy is online marketing at its best.

 Viral Acquisition — is a commonly used strategy by online marketers at the bottom of the sales funnel to engender customer loyalty and acquire customers through referral marketing or word-of-mouth.

Paid Acquisition — search ads, display ads, affiliate marketing, Facebook ads, mobile ads, and search engine marketing are all forms of paid acquisition used by online marketers. Content Marketing — is a fundamental underpinning of any search optimization and marketing strategy, and it is hard to have a social media strategy without content marketing.

E-mail Marketing — is one of the most basic tools at the disposal of an online marketer and predates most social media.

Search Engine Optimization — “Startups that use SEO effectively build scalable infrastructure that applies to tens of thousands or millions of pages. Most of the SEO theory on the web is focused on ranking for just 5-10 keywords.” On the surface, I believe the argument is distinguishing between short-tail and long-tail SEO, but at the scale we’re talking about it seems more like something that would get you banned rather than let you capture the long tail. Either way, any complete SEO strategy focuses on both short-tail and long-tail keywords.

A/B Testing & Analytics — As I’ve mentioned before, A/B testing is vital to any organic or paid search campaign and necessary to optimize sales conversion workflows.