Posts

Events In Advanced Segments in Google Analytics

I’m not sure if I missed the official announcement, but I discovered the ability to add Event based dimensions and metrics to the Advanced Segments features of Google Analytics. The enabing of this feature by the Google product team finally makes using Event Tracking an integral part of your analytics. Event tracking in Google Analytics In the past there was a large problem with Event Tracking, that very few people talked about surprisingly. See here’s the problem, when event tracking was first enabled it was heralded as the solution to fix issues with (eg) pageless websites, flash content - you could ‘enable event tracking without inflating your page view count’. Good stuff? Well, in a way yes - the problem with this solution was that the data was held in it’s own walled garden disconnected from other data. A classic problem was that, let’s say you tracked all of your video with event tracking. Implementation was improved - the multi-dimensional capabilities made it very easy ...

Perfect On-Page Optimization

Image
If you are in online marketing , You always be curious to know about this question , what is "Perfect OnPage Optimization" In this blog post, I'm sharing our top recommendations for achieving on-page, keyword-targeting "perfection," or, at least, close to it. Some of these are backed by data points, correlation studies and extensive testing while others are simply gut-feelings based on experience. As with all things SEO, we recommend constant testing and refinement, though this knowledge can help you kick-start the process. HTML Head Tags Title - the most important of on-page keyword elements, the page title should preferably employ the keyword term/phrase as the first word(s).Clearly, using the keyword term/phrase as the very first words in the page title has the highest correlation with high rankings, and subsequent positions correlate nearly flawlessly to lower rankings. Meta Description - although not used for "rankings" ...

How web 2.0 helps in SEO

Web 2.0 is a category of new Internet tools and technologies created around the idea that the people who consume media, access the Internet, and use the Web shouldn't passively absorb what's available; rather, they should be active contributors, helping customize media and technology for their own purposes, as well as those of their communities. Web 2.0 is beginning of a new era in technology — one that promises to help nonprofits operate more efficiently, generate more funding, and affect more lives. What is Web 2.0 Anyway? This piece will help you familiarize yourself with the general concept of Web 2.0 and the many technologies that fall into this category. Publish Information Seven Blogging Tools Reviewed There are a number of good blogging tools, but choosing among them can be confusing. In this report, we’ll take a detailed look at the top blogging tools and outline key consid...

Importance of Goals in SEO

So you may already imagine what a goal is, but if you’re still wondering how exactly does goal setting in web analytics help your business, you’re in for a treat – this post will show some basics and answer that question to make your site a working asset for your business. How web analytics goals help my business First of all, a goal is a web analytics setting that counts each completion of a specific visitor task on your website. Goals become helpful to your business by selecting tasks that link your site purpose relative to your business. So each task counted can indicate how well your website is contributing to your business. This is not a light consideration — according to Experian in its 2011 Digital Marketer: Benchmark and Trend report most customer research a business online before arriving to the store. Moreover the number of customers who are using mobile devices to discover businesses are increasing, so it is essential to understand the impression your site has on vis...

How Search Engine Look For New Web Page

To properly optimize web page content for the search engines you need to understand how the search engines read web pages. When the Search Engine Arrives to the Website When the search engine arrives to the website in looks in the root (main) folder of the site for a file called robots.txt In the robots.txt file it looks for what directories and files it is allowed to look at and index. Some search engine spiders (web crawlers, robots) ignore these instructions. Web Page Head Section Once a web page is found by the search engine spider (robot, web crawler) it takes a look at the head section (the tags between the and tags) of the web page for: 1. The title of the page 2. The keyword and description meta tags 3. The robots meta tag. Some use the robots meta tag to override the instructions in the robots.txt file or if they cannot create a robots.txt file the instructions for the search engine spiders (robots, web crawlers) are placed here. If there is no robots.txt file ...

Things to Be Considered For SEO Business

When you want to create a website for Search Engine Optimization business the first thing you must know that Google or any search engine gives importance to each page of your website in the form of page rank, your complete site can not get ranked. Targeted key word plays an important role in ranking of page when a search engine finds the query which is user searching. It gives search result of most relevant pages which contain your search terms and key words. It fetches search terms which are used in many places in the page and shows in your result. We share some points that you can consider at the starting of Search Engine Optimization business from your site. Let's start with a site and break up your mind in to many parts - Domain(home page) name shows your complete site and services Quality content is needed. If it is possible then create URL which is relevant to your targeted keyword or page. Designing of each page must clarify your all services to crawler and ...